Skip to main content

Here in Hanover

Sponsored Content

Cultivating Connections

Apr 24, 2017 04:34AM ● Published by Family Features

Business is built on relationships. For many entrepreneurs whose small businesses are thriving, successful networking is one of the most common threads.

Making connections and building relationships are among the most beneficial aspects of networking with other small businesses, according to more than half of the respondents in a survey by The UPS Store. This is especially true among younger business owners, who are more likely than their older counterparts to take advantage of networking opportunities with fellow small business owners.

Not only do they crave these connections, 61 percent of small business owners say they want to establish in-person relationships. Attending networking and meetup events is a great way for entrepreneurs to form new relationships, share experiences and celebrate their hard work. In honor of National Small Business Week, The UPS Store will offer several networking events to facilitate small business connections. The following tips can help small business owners make the most of networking events.

Practice your “elevator pitch.” When introducing yourself, be prepared to give a brief explanation of your business, boiled down to a couple of sentences. Be sure to include your business name, the solution you provide and anything that makes you unique. The key is to deliver enough context that others can engage in meaningful conversation, while keeping it succinct enough that you have plenty of time to listen. If you think your elevator pitch is perfected, submit a 90-second video describing the business or idea to enter The UPS Store national Pitch Off contest at theupsstore.com/pitchoff for a chance to win $10,000.

Be prepared to participate. Successful networking is as much about giving as it is receiving. Ask open-ended questions and be prepared to listen to what others are saying. Actively participating not only leads to more productive conversations, it helps build stronger relationships

Embrace the competition. It may feel counterintuitive to forge a relationship with a direct competitor, but there’s some obvious benefit to trading notes with someone who is operating in your market from a similar vantage point. Remember, while neither of you is going to give up proprietary information, a respectful dialogue may get your wheels turning to think about solving a problem in a new way.

Represent your brand well. A networking event is intended to be social, but it shouldn’t be treated casually. You are every bit the face of your business in this setting as you are within your business walls. Dress the part and present yourself as you would to potential customers. Make sure you have updated business cards, as 75 percent of survey respondents said they are the most common marketing tool used to promote their business, and any other printed materials such as brochures or fliers that showcase your business.

Retain your newfound knowledge. After meeting a handful (or more) of new people, all the faces and names can run together. When you get back to your desk, take some time to make notes on everyone you met. Include pertinent contact information and details of your conversation, areas where the connection may be fruitful in the future and any immediate follow-up.

Find networking opportunities and more ideas to grow your small business at theupsstore.com/smallbizsalute.

Photo courtesy of Getty Images (business people socializing)

Sponsored by The UPS Store

Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline

Family Features Family Features Lifestyle
  • Plainfield Pumpkin People

    10/18/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/18/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/18/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/18/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • A Doll's House

    10/18/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/18/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/18/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Discover the Difference for Prospective Families

    10/19/2017
    09:00AM — 11:00AM

    Please join us for a Discover the Difference Open House on Thursday October 19, 2017 from 9:00-11...


  • Plainfield Pumpkin People

    10/19/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/19/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/19/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/19/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/20/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/20/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/20/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/20/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/21/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/21/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/21/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/21/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • Buns & Rolls, Sweet & Savory

    10/21/2017
    01:00PM — 05:00PM

    You’ll make two different doughs to swirl up a sweet roll, then master a dough that’s perfect for...


  • A Doll's House

    10/21/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/21/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/21/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • CHaD Hero Fundraiser

    10/22/2017
    09:00AM

    Register to run, walk, hike, bike, and raise money at CHaD HERO. You can even register for a Virt...


  • Plainfield Pumpkin People

    10/22/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/22/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/22/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/22/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • A Doll's House

    10/22/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/22/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/22/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/23/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Plainfield Pumpkin People

    10/24/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/24/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/24/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/24/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Buns & Rolls, Sweet & Savory

    10/21/2017
    01:00PM — 05:00PM

    You’ll make two different doughs to swirl up a sweet roll, then master a dough that’s perfect for...


  • CHaD Hero Fundraiser

    10/22/2017
    09:00AM

    Register to run, walk, hike, bike, and raise money at CHaD HERO. You can even register for a Virt...


  • 40 Years in Business

    10/27/2017
    05:30PM — 07:00PM

    Come celebrate 40 years of business at Designer Gold in Hanover Party and Recpetion!


  • Celebrat 40 Years in Business

    10/27/2017
    05:30PM — 07:00PM

    Celebrate 40 years in business with party and reception!


  • Halloween: Baking with Kids

    10/29/2017
    09:00AM — 12:00PM

    Spend a spooky day with someone you love and let us clean up the mess! You and your favorite bake...


  • Pumpkin Fest in Norwich!

    10/30/2017
    03:00PM — 05:00PM

    Kids, bring your parents! Come to the Norwich Green and carve a pumpkin to be displayed at downto...


  • Easy as Pie

    11/04/2017
    09:00AM — 12:00PM

    This class will banish even the worst case of crust anxiety! Come make and roll out pastry for a ...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant