Skip to main content

Here in Hanover

Sponsored Content

4 Essential Strategies for Growing Your Business

Jul 13, 2016 04:32AM, Published by Family Features, Categories: Family Features, Family Features Lifestyle




Since opening its first store in 1986, the foundation of Mattress Firm’s success has been built on a commitment to its core values: service, integrity and passion. Now, celebrating its 30th anniversary this year, a three-decade journey has seen it grow from a single Houston store to 3,500 stores in 48 states. The following strategies can help grow the success of your business, too.

Be deeply connected and highly visible. Sophisticated product knowledge, meticulous financial measurements and high-level strategic planning are essential skills for every business leader. However, successful managers put just as much emphasis on getting to know people as they do learning markets and numbers. Building relationships with your customers, your community and your industry is essential to understanding how to serve their needs. Strong personal connections – between team members and management; the company and the community; and retailers and business partners – are the keys to the success of any business.

Be bold. A bold vision to revolutionize the sleep industry became a reality when the doors to the first Mattress Firm store opened July 4, 1986 in Houston. The founders, Steve Fendrich, Harry Roberts and Paul Stork, didn’t know at the time that a single store would grow into a publicly traded company with 10,000 employees nationwide, but they believed in their vision and their values. Plans written down on paper are great – they are used all the time to evaluate new markets and consider future opportunities, for example – but real leadership requires more than just a strategic plan; it takes boldness and the courage to act decisively on not only data-driven insights, but the knowledge that you’ve gained from your relationships in your industry and community.

Be passionate. It is essential for leaders to be passionate about their business for two reasons. First, customers respond best to someone who shows that they genuinely care about solving the problem that their product is intended to solve. Second, your passion will carry you through the inevitable setbacks along your way to success. Ask how your company helps your customers, then use that answer as inspiration when times get tough.

Invite others to share in your success. One of the most important things a leader can do is develop the next generation of leaders to ensure the ongoing success of the organization. This requires confidence on your part, as you cannot feel threatened by new ideas and new talent that are the natural result of cultivating a successful team. The emphasis on inclusivity and collaboration will trickle down through a company’s culture, creating an environment where all team members feel empowered to share both ideas and concerns in the spirit of constant improvement. Companies such as Mattress Firm foster a positive sense of discontent, feeling pride for far they’ve come, but always looking for ways to improve the customer experience. If you trust your team members, they will trust you. If you build a culture of clarity, accountability and respect, you will become an employer of choice that attracts, retains and develops top talent.

Mattress Firm’s founders dreamed big in 1986. They opened a store, but more importantly, they had a vision to improve lives through a better night’s sleep. Every day since then, passion, culture and community, combined with the willingness to do the hard work necessary to get the job done, has made that dream come to fruition. Learn more at MattressFirm.com.

Photo courtesy of Getty Images

Sponsored by Mattress Firm


Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline



Family Features Family Features Lifestyle


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


It looks like we don't have any events for this date. You can always add an event.

It looks like we don't have any events for this date. You can always add an event.

  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/26/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/26/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Crossroads Academy - Discover the Difference

    01/27/2017
    09:00AM — 11:00AM

    Please join us for a Discover the Difference morning in the Lora Robins Library, Bancroft Campus ...


  • Soupathon

    01/27/2017
    05:00PM — 08:00PM

    The Unitarian Universalist Congregation of the Upper Valley's famous Soupathons feature more than...


  • Trick or Treat

    01/27/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/27/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Snowshoeing Discovery Course

    01/28/2017
    11:30AM — 01:00PM

    The Snowshoeing Discovery Course is a great way to discover how fun, easy and exciting it is maki...


  • Trick or Treat

    01/28/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/28/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/29/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/29/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids: Bradford, VT

    01/30/2017
    03:30PM — 05:00PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Community members share the impact of Northern Stage on their lives and their hopes for the futur...


  • Revels Kids- Norwich

    02/01/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Trick or Treat

    02/01/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/01/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids- Lyme

    02/02/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Trick or Treat

    02/02/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/02/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Introduction to Acrylic Painting

    02/03/2017
    10:00AM — 03:00PM

    Has it been too long since you made your last painting? Do you want to make your first? Bring a r...


  • Trick or Treat

    02/03/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/03/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/04/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/04/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids: Bradford, VT

    02/06/2017
    03:30PM — 05:00PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Revels Kids- Norwich

    02/08/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Revels Kids- Lyme

    02/09/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant