Skip to main content

Here in Hanover

Sponsored Content

A Historical View of Food Publicity

May 12, 2016 04:36AM, Published by Family Features, Categories: Family Features, Family Features Lifestyle




If you’ve ever wondered how national food brands are promoted, now’s your chance to dive into the history of some exciting public relations campaigns. “Adventures in PR,” a new book from PR pioneer Leo Pearlstein, offers an insightful and informative perspective on the history of food publicity. In his book, Pearlstein recounts a number of interesting adventures – both good and bad – with classic movie and television celebrities over the past 60 years, and shows readers how to apply these experiences to their own business activities. 

When Pearlstein founded Lee & Associates, Inc. Marketing in 1950, he had no idea he would one day be referred to as a "Legend of Food PR.” Over the years, Pearlstein, who personally supervises all phases of the agency's operations and members of his firm, has won numerous awards for outstanding accomplishments in food-industry public relations, marketing and merchandising from many organizations.

Pharmaceutical manufacturers, food conglomerates and major corporations have called on Pearlstein's expertise in corporate communications. He pioneered California agricultural commodity and generic promotions, and created and supervised successful programs for more than 40 different food advisory boards, trade associations and co-ops, as well as state and federally funded marketing groups. And, because of his great knowledge of food, Pearlstein was invited to participate in the first President's Council on Nutrition at the White House.

Pearlstein's candid tell-all offers tips, tales of both successes and mishaps, and insights gained from publicizing a large variety of clients. “Adventures in PR also contains many historic photos and behind-the-scenes stories with stars such as Jayne Mansfield, Abbott and Costello, Steve Allen and others. Anyone interested in the PR industry – or foodies wanting to know how national brands are promoted – will find this book an enjoyable read.

“My stories are about adventures that happened as a result of opportunities” Pearlstein said. “There were two types of opportunities. If something happened in the press, we would see if we could react with positive information that would be complimentary to our client. There were also opportunities that we could create by working with someone else and including their product information with our messages. We call them ‘tie-ins.’ We would share costs for media and production, or we would include their product in our recipes and they would include our product in theirs. We would both benefit with increased exposure without additional costs.”

For more information about “Adventures in PR,” visit adventuresinpr.com.

Sponsored by Family Features


Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline



Family Features Family Features Lifestyle


  • Trick or Treat

    01/18/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/18/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


It looks like we don't have any events for this date. You can always add an event.

It looks like we don't have any events for this date. You can always add an event.

  • Trick or Treat

    01/18/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/18/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/19/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/20/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/21/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/22/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/25/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/26/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/26/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Crossroads Academy - Discover the Difference

    01/27/2017
    09:00AM — 11:00AM

    Please join us for a Discover the Difference morning in the Lora Robins Library, Bancroft Campus ...


  • Trick or Treat

    01/27/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/27/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/28/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/28/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/29/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    01/29/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids: Bradford, VT

    01/30/2017
    03:30PM — 05:00PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Community members share the impact of Northern Stage on their lives and their hopes for the futur...


  • Revels Kids- Norwich

    02/01/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Trick or Treat

    02/01/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/01/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids- Lyme

    02/02/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Trick or Treat

    02/02/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/02/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/03/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/03/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/04/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Trick or Treat

    02/04/2017
    07:30PM

    Northern Stage presents Trick or Treat, a World Premiere comedy by Jack Neary, directed by Carol ...


  • Revels Kids: Bradford, VT

    02/06/2017
    03:30PM — 05:00PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Revels Kids- Norwich

    02/08/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant