Skip to main content

Here in Hanover

Sponsored Content

For the Love of Wine

Jan 04, 2016 04:47AM, Published by Family Features, Categories: Family Features, Family Features Lifestyle




Whether it’s relaxing at home, dining out at a restaurant or celebrating with friends and family, Americans are enjoying wine at a wider variety of occasions than ever before. In fact, 85 percent of frequent wine drinkers now believe that wine is equally appropriate for casual and formal settings alike.

Today’s attitudes and behaviors toward wine drinking were recently captured in the second Gallo Consumer Wine Trends Survey, commissioned by E. & J. Gallo Winery. The survey of 1,000 frequent wine drinkers found that 82 percent enjoy between one and five glasses per week, which they enjoy at a wide range of occasions.

“We are always glad to see Americans’ love of wine expand each year as they experiment with flavors, varietals and packaging formats,” said Stephanie Gallo, third generation family member and vice president of marketing at E. & J. Gallo Winery. “For more than 80 years, Gallo has strived for excellence and will continue its family tradition of crafting innovative wines that cater to Americans’ evolving wine preferences.”

A more casual approach to wine suggests that shoppers are more likely to try new wines across a range of prices. In fact, more than one-third of survey respondents classified themselves as a “wine adventurer,” while only 3 percent of those surveyed self-identified as “wine snobs.”

Exploring and experimenting
More sipping occasions means more opportunities to try new wines. The top factors that inspire a frequent wine drinker to try something new are recommendations from friends, family members and coworkers. Additionally, 86 percent of wine drinkers would be encouraged by a server, bartender or sommelier recommendation, followed closely by a recommendation from a wine store employee.

Not surprisingly, millennials are more influenced by the digital world than older generations. Survey data shows that millennials are more likely to be encouraged to try a new wine if it is featured prominently and positively in the media or if it is recommended on social media.

Selecting your sips
The occasion itself still influences the wine choice for many. While wine drinkers identified Chardonnay as the most popular choice for casual get-togethers, Cabernet Sauvignon was most often the front-runner for formal environments.

At the same time, sparkling wines are breaking out of formal occasions and becoming more popular for everyday moments. Interest in Rosé is also expanding beyond the peak summer months of June, July and August as more wine drinkers reach for blush wines in April and September.

However, looks still matter in the wine aisle. Millennials are four times more likely than baby boomers to select a bottle of wine based on its label, frequently looking for personality and originality. Baby Boomers, by contrast, look for region of origin and tasting notes on the label.

Thinking inside the box
Mirroring the changes in wine drinkers’ shopping habits, the wine industry is thinking “inside the box” these days. Boxed wine has evolved considerably in the minds of consumers, thanks in large part to its convenience. The extended freshness of boxed wine allows wine drinkers to enjoy it at their own pace and the box’s portability allows for easy transport to all types of occasions. In fact, 1 in 4 surveyed agree that boxed wine is best for large social gatherings and is becoming higher quality.

Wine in a can is a relatively new concept that more than one-fourth of frequent wine drinkers expressed interest in trying – particularly for outdoor excursions. Among fans of alternative packaging, outdoor events remained the primary occasion for the use of these products, which also include mini bottles and tetra packs.

“The increase in popularity of these new packaging options is undeniably making wine more portable, practical and possible to enjoy anywhere,” Gallo said. “A single-serve package, in particular, offers a convenient option for those who reluctantly grab a beer simply because it is easier.”

Overcoming wine fears
As wine culture becomes more approachable, common fears among wine drinkers are less prevalent. The survey found that fears, such as mispronouncing a wine’s name or being judged for wine choices, are still on the minds of some wine drinkers, but those who enjoy it regularly are not dramatically affected by these concerns.

“As an industry, we must continue working to remove these barriers in order to nurture wine’s expansion into everyday occasions,” Gallo said. “By exploring the more emotional implications of wine culture and sharing these findings broadly, we hope to welcome more people into wine.”

Pairings for every occasion
When it comes to food and wine pairings, the proper match can exponentially improve the eating experience – no matter what the occasion. The key is to choose wines and foods that complement each other in their components, richness and textures. To help get you started, Gallo Family Vineyards recommends the following pairings:

  • Fresh fish: Complement garlic butter baked salmon or another favorite fish with a glass of Chardonnay for its rich fruit flavor and lush texture, or Sauvignon Blanc for a more crisp finish.
  • Barbecue: Pair grilled items, such as shish kabobs, burgers or corn on the cob, with a Riesling for its vivid and sweet flavors.
  • Red meat: Enhance the robust taste of roast beef or grilled steak with Cabernet Sauvignon for its black fruit and spice notes.
  • Chicken: Serving an oven-roasted chicken with medium-bodied Pinot Noir will bring subtle flavors of cherry and sweet fruit.
  • Dessert: Complement a slice of cheesecake, chocolate covered strawberry or chocolate chip cookie with Moscato. The light-bodied, refreshing flavors of peach, honey and ripe citrus are a perfect match.
  • Pretty much anything: Rosé is often underappreciated when it comes to food pairings. From spicy Mexican to chicken salad, pecorino cheese and peach cobbler, it is an excellent option for dishes year-round.

To learn more about the evolving wine culture, visit gallowinetrends.com.

Photo courtesy of Getty Images (group of people)

Sponsored by E. & J. Gallo Winery


Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline



Family Features Family Features Lifestyle


  • Revels Kids- Lyme

    03/23/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Grounded

    03/23/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/23/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/24/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/24/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Dear Edwina JR.

    03/25/2017
    11:00AM — 12:00PM

    Dear Edwina JR. follows the adventures of plucky advice-giver-extraordinaire, Edwina Spoonapple, ...


  • Dear Edwina JR.

    03/25/2017
    11:00AM — 12:00PM

    Dear Edwina JR. follows the adventures of plucky advice-giver-extraordinaire, Edwina Spoonapple, ...


  • Maple Madness

    03/25/2017
    11:00AM

    Maple Taste-A-Round Ticket March 25 & 26, 2017 • Silent Auction with Norm Frates Jr. • Cas...


  • I Am Not Your Negro at the Opera House

    03/25/2017
    07:00PM — 10:00PM

    Filmmaker Raoul Peck continued Baldwin’s vision in his documentary I Am Not Your Negro, which the...


  • Grounded

    03/25/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/25/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


It looks like we don't have any events for this date. You can always add an event.

It looks like we don't have any events for this date. You can always add an event.

  • Grounded

    03/29/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/29/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Revels Kids- Lyme

    03/23/2017
    03:45PM — 05:15PM

    Revels Kids is going on a trip through the arts and culture of Zimbabwe! Zimbabwe has a rich a...


  • Grounded

    03/23/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/23/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/24/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/24/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Maple Madness

    03/25/2017
    11:00AM

    Maple Taste-A-Round Ticket March 25 & 26, 2017 • Silent Auction with Norm Frates Jr. • Cas...


  • Dear Edwina JR.

    03/25/2017
    11:00AM — 12:00PM

    Dear Edwina JR. follows the adventures of plucky advice-giver-extraordinaire, Edwina Spoonapple, ...


  • Dear Edwina JR.

    03/25/2017
    11:00AM — 12:00PM

    Dear Edwina JR. follows the adventures of plucky advice-giver-extraordinaire, Edwina Spoonapple, ...


  • I Am Not Your Negro at the Opera House

    03/25/2017
    07:00PM — 10:00PM

    Filmmaker Raoul Peck continued Baldwin’s vision in his documentary I Am Not Your Negro, which the...


  • Grounded

    03/25/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/25/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Make plans now to attend the Sunday, March 26 5 PM performance of Grounded, and join us for a FRE...


  • Make plans now to attend the Sunday, March 26 5 PM performance of Grounded, and join us for a FRE...


  • Grounded

    03/26/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/26/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/29/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/29/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • You Come Too

    03/30/2017
    06:30PM — 07:45PM

    On Thursday, March 30, 2017 from 6:30 – 7:45pm the Crossroads Academy seventh grade will host You...


  • Grounded

    03/30/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/30/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/31/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    03/31/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    04/01/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • Grounded

    04/01/2017
    07:30PM

    Northern Stage presents this fiercely relevant and compelling one woman show that explores the co...


  • PRE-REGISTRATION FOR THIS EVENT IS REQUIRED. Community Programs have been offered through the Ras...


  • Mud Ball

    04/08/2017
    07:00PM — 11:00PM

    It’s almost time for the 9th annual Mud Ball! We hope you can join us for an evening of live ...


  • Mud Ball

    04/08/2017
    07:00PM — 11:00PM

    Each year a local philanthropic committee comes together to organize and host the Mud Ball wh...


  • Crossroads Academy - Discover the Difference

    04/10/2017
    09:00AM — 11:00AM

    Please join us for a Discover the Difference morning on Monday April 10, 2017 from 9:00-11:00 am ...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant