Skip to main content

Here in Hanover

Sponsored Content

Basics for Today’s Businesswomen

May 25, 2015 05:05AM ● Published by Family Features

In today’s technology driven age, the successful small business owner is a savvy individual with a passion for their product.

A survey recently conducted by Web.com and the National Association of Women Business Owners (NAWBO) gathered insights from women-owned businesses across the nation. Among its many discoveries, survey respondents expressed an increased optimism for business performance – over the previous year’s survey findings. The study also found that, of the factors weighing the most influence on the decision to start a business, 92 percent of women feel the ability to do something you are passionate about carries more weight than the ability to increase work-life balance. While the question topics ranged from social media practices to the state of the economy – one overarching theme is evident – the entrepreneurial spirit of the female small business owner is thriving in America.

Timely advice for today
To help women at every stage of business operations, Web.com and NAWBO offer these points for improving your business bottom line and help lay the groundwork for long-term success.

Ensure customers can find your business. With more than one billion websites now in existence, having a website has not only become essential, but effectively promoting its existence and value has become critical to your ability to gain new customers. If you don’t have a website (particularly one optimized for the mobile experience), you need to either build one yourself or have one built for you by working with one of the many website hosting or development companies available today. Then learn and apply search engine optimization (SEO), email marketing, online advertising and other online marketing services that will lead new customers to discover your business online.

Connect and engage with customers on their terms. The personal touch and excellent customer service that encourage people to patronize small businesses can extend to social media platforms, where small business owners can connect and engage directly with both potential new and existing customers. Set-up a LinkedIn page for your business to serve as a networking channel; build a customer fan base on Facebook through promoting specific products, promotions and services and engaging directly with the customer. Let the social media channels drive customers to your business.

Take advantage of new resources. If you’re overwhelmed with the everyday demands that starting and running a business requires or don’t feel you have the know-how to build, optimize and promote your business online, find an expert to guide you through the process or even manage all these details on your behalf. Whether you seek assistance from a business organization or online services provider who can do it all – from design, building and hosting your website to promoting it via SEO, email marketing and social media management, consider the arrangement as a partnership that’s critical to your ability to meet or exceed your business goals.

Whether they own a body shop or a beauty shop, female small business owners are spreading their passions in communities everywhere.

For tips to help you start your own business or to expand the one you have, visit www.Web.com.

Photo courtesy of Getty Images

Sponsored by Web.com

Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline

Family Features Family Features Lifestyle
  • Plainfield Pumpkin People

    10/17/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/17/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/17/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/17/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/18/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/18/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/18/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/18/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • A Doll's House

    10/18/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/18/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/18/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Discover the Difference for Prospective Families

    10/19/2017
    09:00AM — 11:00AM

    Please join us for a Discover the Difference Open House on Thursday October 19, 2017 from 9:00-11...


  • Plainfield Pumpkin People

    10/19/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/19/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/19/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/19/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/20/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • A Doll's House

    10/20/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/20/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/20/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/21/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/21/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/21/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/21/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • Buns & Rolls, Sweet & Savory

    10/21/2017
    01:00PM — 05:00PM

    You’ll make two different doughs to swirl up a sweet roll, then master a dough that’s perfect for...


  • A Doll's House

    10/21/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/21/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/21/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • CHaD Hero Fundraiser

    10/22/2017
    09:00AM

    Register to run, walk, hike, bike, and raise money at CHaD HERO. You can even register for a Virt...


  • Plainfield Pumpkin People

    10/22/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Hope and Hazard: A Comedy of Eros

    10/22/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • Ready. Fire! Aim.

    10/22/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • David Shrigley

    10/22/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • A Doll's House

    10/22/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • A Doll's House

    10/22/2017
    07:30PM — 10:00PM

    A Doll’s House By Henrik Ibsen A new version by Robert Kropf Directed by Eric Bunge September...


  • Robert Frost: This Verse Business

    10/22/2017
    07:30PM — 09:00PM

    By A.M. Dolan Directed by Gus Kaikkonen October 5 – 28 For nearly fifty years, Robert Frost ...


  • Plainfield Pumpkin People

    10/23/2017
    10:00AM — 05:00PM

    For the sixth year in a row The Plainfield Pumpkin People will be popping up all over Plainfield...


  • Buns & Rolls, Sweet & Savory

    10/21/2017
    01:00PM — 05:00PM

    You’ll make two different doughs to swirl up a sweet roll, then master a dough that’s perfect for...


  • CHaD Hero Fundraiser

    10/22/2017
    09:00AM

    Register to run, walk, hike, bike, and raise money at CHaD HERO. You can even register for a Virt...


  • 40 Years in Business

    10/27/2017
    05:30PM — 07:00PM

    Come celebrate 40 years of business at Designer Gold in Hanover Party and Recpetion!


  • Celebrat 40 Years in Business

    10/27/2017
    05:30PM — 07:00PM

    Celebrate 40 years in business with party and reception!


  • Halloween: Baking with Kids

    10/29/2017
    09:00AM — 12:00PM

    Spend a spooky day with someone you love and let us clean up the mess! You and your favorite bake...


  • Pumpkin Fest in Norwich!

    10/30/2017
    03:00PM — 05:00PM

    Kids, bring your parents! Come to the Norwich Green and carve a pumpkin to be displayed at downto...


  • Easy as Pie

    11/04/2017
    09:00AM — 12:00PM

    This class will banish even the worst case of crust anxiety! Come make and roll out pastry for a ...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant