Skip to main content

Here in Hanover

Fox More than a Mustard

Aug 28, 2010 11:13AM, Published by Erin Frisch, Categories: Community People


Fox Mustard



by Stephen Morris

Some people use the phrase “food with a face” to refer to food that comes from critters who have eyes, noses, and mouths. When Phyllis Fox says, “I’m all about food with a face,” however, she means food that comes attached to a human face. She means food that comes from local sources and is purchased at farmers’ markets or specialty shops from people rooted to the community. The Japanese have a word for it: “seikatsu.”

She began making her mustard while working at a gourmet food store in Glencoe, Illinois. People liked it so much they would bring back their empty jars for refills. It didn’t occur to her to be a professional mustard maker until a while later when her family relocated to a rural property just off Route 10 in Lyme, New Hampshire, just north of Hanover. Her husband went off to work, her two children to school, and Phyllis was left to figure out what she wanted to be when she grew up. A lifelong cook and student of good food, she thought back to the compliments she had received on her original recipe mustard. Thus, Fox More Than a Mustard was born. This was in 1981, before the world had heard of “slow food,” locavores, and sustainable living.

This mustard is no slouch when it comes to a sausage or a slice of bread. The Ommegang Brewery in Cooperstown, New York, specialists in Belgian beers, is one of her biggest customers, recently ordering 25 cases. But it is the “more than” part of the product that makes it unique. “FMTAM,” as insiders refer to it, can be an essential component of a glaze, marinade, or salad dressing.

The taste of Fox’s is better left to the mouth than the keyboard, but it’s irresistible to try to describe it. It’s sweet (that’s from the molasses), and tangy (from the imported balsamic), with attitude (from the garlic) and mystery (from what Phyllis won’t tell you).

Phyllis’s original “factory” was her country kitchen, where she would make batches of seven jars at a time. “When it came time to order labels,” she says, “I had to order a minimum of 1,000. I thought I’d be wallpapering my bathroom with them.”

It didn’t take long to outgrow her kitchen, and presently the food processing part of the business is done in Burlington while she concentrates on sales, marketing, and maintaining accounts. She has shipped her mustard worldwide but resists the temptation to diversify or to grow too fast. “I want it to be fun,” she says, defining fun as making quality products, working with enjoyable people, and having repeat customers. She knows that word-of-mouth referrals are the key to the success of niche products like hers.

Fox More Than a Mustard now comes in different sizes, but the basic recipe has remained unchanged for almost 30 years. In a world where coping with change is a full-time occupation, it’s comforting to know that at least one thing is exactly the same (and just as good) as ever. When you’ve got it right, there’s no need to change.

Phyllis Fox’s Marinade

This versatile marinade that is great for chicken, beef, shrimp, or spare ribs.

  • 1/4 cup Fox More Than a Mustard
  • 1/4 cup hoisin sauce
  • 1 tsp tamari
  • Juice from 1/2 lemon
  • 2 tsp chopped fresh ginger
Mix all ingredients together. Pour over meat or shrimp and cover or seal in a plastic bag stored in the refrigerator for several hours, or even overnight. Then bake, broil, or stir-fry, as usual.

Stephen Morris is editor of Green Living Journal and has been eating Fox More Than a Mustard since 1981.


Like what you're reading? Subscribe to Here in Hanover's free newsletter to catch every headline



People


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Creative Lives Summer CAMPS

    07/26/2017
    09:00AM — 04:30PM

    Creative LIves Summer Camps help children thrive in mind, body and creative spirit! We will be wo...


  • Hope and Hazard: A Comedy of Eros

    07/26/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • David Shrigley

    07/26/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • Ready. Fire! Aim.

    07/26/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • Hanover's Farmers Market

    07/26/2017
    03:00PM — 06:00PM

    Wednesdays 3 - 6 p.m. beginning June 7 The Hanover Area Farmers Market will open on Wednesday...


  • Wing Wednesday

    07/26/2017
    04:00PM — 10:00PM

    Join us for Wing Wednesday every week. 50 Cent wings from 4pm until close! (Minimum order 6 w...


  • The Drowsy Chaperone

    07/26/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • The Drowsy Chaperone

    07/26/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Creative Lives Summer CAMPS

    07/27/2017
    09:00AM — 04:30PM

    Creative LIves Summer Camps help children thrive in mind, body and creative spirit! We will be wo...


  • All Night Happy Hour

    07/27/2017
    04:00PM — 10:00PM

    Our Happy Hour Specials are available ALL NIGHT on Thursdays, starting at 4:00 PM. Discounted...


  • Walden Chamber Players

    07/27/2017
    07:30PM — 09:30PM

    Compositions by Bax, Saint-Saens, Debussy, Ravel, and Jongen. Marianne Gedigian, Flute; Diana ...


  • The Drowsy Chaperone

    07/27/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • The Drowsy Chaperone

    07/27/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Creative Lives Summer CAMPS

    07/28/2017
    09:00AM — 04:30PM

    Creative LIves Summer Camps help children thrive in mind, body and creative spirit! We will be wo...


  • Rent a Poet

    07/28/2017
    02:00PM — 02:40PM

    Benjamin Aleshire comes to Bookstock fresh from a few weeks in Paris, where he's been making his ...


  • Prime Rib Friday

    07/28/2017
    04:00PM — 11:00PM

    Every Friday. 12oz prime rib served with maple parsnips, grilled asparagus and a baked potato & h...


  • The Drowsy Chaperone

    07/28/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • The Drowsy Chaperone

    07/28/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Hope and Hazard: A Comedy of Eros

    07/29/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • David Shrigley

    07/29/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • Ready. Fire! Aim.

    07/29/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • That Takes the Cake: Divine Decoration

    07/29/2017
    01:00PM — 05:00PM

    Learn the techniques you need to design and decorate festive cakes for any occasion. Bring your i...


  • Heritage Pro Am Benefit Polo Match

    07/29/2017
    01:00PM — 04:00PM

    Canaan, NH July 13, 2017: On July 29th at Switch Rd Polo field in Canaan NH, former US Open winne...


  • Heritage Pro Am Benefit Polo Match

    07/29/2017
    01:00PM — 04:00PM

    Canaan, NH July 13, 2017: On July 29th at Switch Rd Polo field in Canaan NH, former US Open winne...


  • Lettvin Chamber Music Series

    07/29/2017
    07:30PM — 09:30PM

    Dates: Friday, July 28; Artists - Anastasia Antonacos (piano) and Patrick Doane (violin) Saturd...


  • It’s “Another openin’, another show!” as Cole Porter’s luscious score fills this raucous romp abo...


  • It’s “Another openin’, another show!” as Cole Porter’s luscious score fills this raucous romp abo...


  • The Drowsy Chaperone

    07/29/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • The Drowsy Chaperone

    07/29/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Hope and Hazard: A Comedy of Eros

    07/30/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a group exhibition curated by American artist Eric...


  • David Shrigley

    07/30/2017
    11:00AM — 05:00PM

    The Hall Art Foundation is pleased to announce a solo exhibition of work by British artist David ...


  • Ready. Fire! Aim.

    07/30/2017
    11:00AM — 05:00PM

    Ready. Fire! Aim. is a joint exhibition that will take place at the Hall Art Foundation in Readin...


  • 2017 HARPOON BREWERY BBQ FESTIVAL

    07/30/2017
    11:00AM — 07:00PM

    We're celebrating summer the best way we know how - with beer, friends, live music, and some of t...


  • The Drowsy Chaperone

    07/30/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • The Drowsy Chaperone

    07/30/2017
    07:30PM — 09:30PM

    Performed by Northern Stage Youth Ages 12-18 Music & Lyrics by Lisa Lambert and Greg Morrison B...


  • This exhibition at Hood Downtown, 53 Main Street, Hanover, will be on view from June 9 through Au...


  • Creative Lives Summer CAMPS

    07/31/2017
    09:00AM — 04:30PM

    Creative LIves Summer Camps help children thrive in mind, body and creative spirit! We will be wo...


  • Kids' Night!

    07/31/2017
    04:00PM — 10:00PM

    Monday is family night at the Latham House Tavern - Every Monday kids 12 & under eat for ½ off! A...


  • Woodblock Printing

    07/31/2017
    06:00PM — 09:00PM

    This basic introduction to woodcut printing will use both wood blocks and soft-cut linoleum block...


  • Stoaked Trail Run

    08/05/2017
    09:00AM — 12:00PM

    The STOAKED trail race is the 6th race in the Western New Hampshire Trail Running Series! It take...


 

 


PROUDLY BROUGHT TO YOU BY THESE COMMUNITY SPONSORS


Northcape Design Build
Hanover Inn at Dartmouth
Ultimate Bath Store

Sean's Lawn N' Garden Services
Cabinetry Concepts
New London Inn & Coach House Restaurant